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Pluko is one of the most requested artists for us to break down. As an EDM artist, they stand out by doing things differently from most others in the genre. After listening to all their music from start to finish, it's clear their success comes from developing their own unique sound that goes beyond typical EDM. Their music avoids the usual EDM patterns that can make so much of the genre sound the same. Since they've been releasing music on Spotify for several years now, we can see how they've grown and lasted in the industry.

Collaborating

Pluko's been doing a lot of collaborations over the years. Looking through their discography, even their first release that got a lot of plays was a collaboration - and from there you see remixes and collaborations all throughout. This is how you grow in this genre - you reach out.

Collaborating For Better Music, Not Clout

One thing I found really interesting when looking at the metrics is that a lot of their collaborations were big moves for both artists involved. Many of you get into thinking "I have to collaborate with somebody bigger than me or it won't make a difference." But here's the real factor: if you have 4,000 monthly listeners and they have 2,000, and you make a good song - one, the song is going to determine if you grow or not (both how good it is and how you promote it). And two, those other 1,500 people that aren't overlapping with you is a good amount of growth, especially if you're both growing.

Spotify Metric Swings

I was pretty shocked at how all over the place these collaborations were. Looking at ChartMetric, it wasn't always people who were massive at the time. Their songs have stream counts all over the place - some at 60,000, some at a million. As we've been discussing, your catalog has hits and misses. Some songs have about 10% of what the one next to it has.

Take The Chainsmokers - they grew through collaborations. In the early days, they cared much more about if the person just sounded good on the track, because they knew the song is the most important thing.

Here's the thing about monthly listeners - a lot of you get scared when you see these big ups and downs, especially when you're at numbers like 450,000 monthly listeners. But what's really happening is that as you get bigger, those swings look way more dramatic by the numbers. Going up or down by thousands of listeners might seem huge, but it's totally natural. That's the interesting lesson here - these big swings are actually just part of the game when you're operating at that level.

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