Cheat Codes for Experimental Electronic Music

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This week, we're covering cheat codes for experimental electronic music.I'm talking about the type of stuff you'd find on Spotify's editorial playlist "Terra Incognita" - Warp Records artists, Eartheater, Iglooghost. The music that fits on playlists titled "pov: ur in an 80s film driving at night." — basically stuff that's not EDM.

Spotify's "hexxed" playlist captures another side of this world - it can get a little more guitar-based at times, but it's still definitely not dance music. It's weirder, maybe ambient, descendants of Aphex Twin and other experimental pioneers. Electronic music that doesn't always have a verse and chorus, isn't grounded in traditional song forms, and doesn't have a dance beat. Just the weirder side of electronic music.

This has been a popular request, and I've been working with a bunch of artists in this space lately, so it's really been on my mind. Time to break down these strategies.

Video Content Is a Huge Piece of Your Art

The first thing everybody asks me about is short-form videos. When you do this stuff, you have to treat this as your art project. What I mean by treating it as your art project is that you're probably going to want to find visual artists and spend time researching your community to find people you can collaborate with.

You're probably going to reach out to people who are doing experimental visuals in different places and get to know that community too, because that's what makes it so you can show your music looks different, unique, and weird. That's what makes it emotionally powerful.

What you see in this genre is that the videos that do best are usually spectacles where you're like, "Yo, that was sick." The master of videos in this genre is definitely Iglooghost right now. They've been doing incredible visual work for years.

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