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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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If you didn't catch this week's piece on Flowstage, go back and read that first. It's already one of the fastest-growing pieces we've had in over a year, so most of you are diving in and learning the tool. But there's something easy to miss if you only skimmed it, and it's the whole reason the tool matters.

Flowstage is not meant to make slop

It's a shortcut. It helps you make content faster. And yes, your edits accounts, your culture accounts, all that supporting content can get sloppier in the best way. But the actual point of Flowstage is the time you get back once you learn it, which is easy to do, combined with the fact that you can take everything you've ever shot, if you have it saved, and remix it into new content that feels fresh to your audience.

The trap is treating that time back as permission to be lazy. The whole operation is the opposite. That time back is for two things. Number one is spending more of it on your music. That's the most important thing. Number two is going deeper on your artist development and making cooler, higher effort videos.

Higher effort doesn't have to mean higher budget

We keep seeing across genres that when an artist goes in and does a cooler, more high aura shoot, the actual setup is really, really simple. Slayyyter's rollout is a great example of this. So much of it is just good editorial shots in a decent-looking room with a few props that mean something to her as an artist. There are a few more artists we'll be dissecting soon that fit this exact pattern. Set up a camera, find a good-looking room, bring in a couple of props that reinforce who you are, and shoot.

Enjoying this? Forward it to a music friend you’d like to be closer to and start a discussion!

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