HOW AUDREY HOBERT SETS HERSELF APART FROM OTHER POP GIRLS WITH MOTION

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We're diving into Audrey Hobert today. She's the perfect example for a lesson we've never really covered before.

Her debut single, "Sue me," went viral and has 30 million streams. She currently has 2.5 million monthly listeners, just five months after releasing her music in May. This rapid growth stems from positioning and recognizability through motion.

The Nepo Baby Discussion

Yes, Audrey is Gracie Abrams' best friend and co-writes many of her songs. But here's the thing about nepo babies - at Atlantic, I met countless "famous person's kids" who'd take photos at the office with promises of big things coming. Big things never came because they had no talent.

Audrey has serious talent. She co-wrote massive Gracie hits like "That's So True," which has 1.5 billion plays. After listening to both artists' work, you can clearly hear Audrey's unique lyrical style and melodic sense driving those collaborations. Her dad was a TV writer, her brother is Malcolm Todd (who got famous pretending his songs were unreleased Steve Lacy tracks).

Even with the connections, I've met hundreds of hangers-on who suck. Occasionally, you get one that's actually good. That's how real talent gets discovered - they have the inside track, but it takes genuine ability to make the equation work.

Visual Positioning Through Motion

Audrey directs her own videos and uses minimal sets, doing most of her positioning and branding work through motion. She knows exactly what Gen Z typically finds attractive, and she doesn't look like those girls. However, many of you believe you're not good-looking enough or not good enough in general.

The secret is how you carry yourself. Study other artists and develop your own distinctive style of movement. Whether it's casual motion like sombr does, or going completely over the top like Audrey, the level of motion and charisma in how uniquely she does things will take her very far.

In our Positioning Masterclass, I used pop girls as examples because pop girl positioning is the hardest to nail. Everyone's still talking about how Tate McRae looks like every other Instagram girl without much position beyond dancing. Meanwhile, Audrey's "Wet Hair" video shows her right out of the shower - you don't see many pop stars positioning themselves as "quirky, normal girl" with minimal effort to their look.

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