How Durry Became Recognizable In A Sea Of Bland Indie Bands

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Durry is an indie rock band from Burnsville, Minnesota, that started in the early days of the pandemic. A brother-sister duo—Austin, 30, and Taryn, 23—who decided to team up while quarantined together. Like many artists at the time, they blew up on TikTok, which helped them launch a five-song record funded by selling merch online.

The coolest thing about Durry’s rise is how they keep their early TikTok posts up for everyone to see. Instead of hiding those rough, early videos like most bands do after they get big, Durry keeps it real. Their first TikTok is a dancing baby video, and you’ll even spot some clips from Austin’s old band.

Watching their journey from blurry cameras and cheesy cover art to the polished stuff they’re making now is super encouraging for anyone scared to start because they’re worried about being “bad” at first. Their early videos were rough around the edges, whereas now they have firm color palettes and a recognisable look that stands out while scrolling past countless indie bands looking for attention.

Growth Strategy and Early Success

Their road to success is a big reminder about the risks of teasing songs too soon. After a TikTok went viral, they had to scramble to record a track—which is usually a situation to avoid. I get at least one panic call a month from someone who teased a song, waited ten days to drop it, and lost all momentum. Durry's case is one of the few times it actually worked out.

Another huge boost came when Fred Durst jumped in with his cosign. Having worked on a Limp Bizkit record myself, I can tell you Fred has one of the sharpest ears for spotting new talent. He's always been great at picking out artists early on—he discovered Staind, Puddle of Mudd, She Wants Revenge and countless others.

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