How honestav Makes "REAL" Content

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If you've been keeping up with the members’ feed episodes, you've seen us discuss honestav. I was pretty taken after seeing this. I think they're doing a lot of things really well. We'll talk about some of the things that could be polished up, but it's a pretty interesting story, and it gets to a lot of things we've discussed over time.

Let's head over to TikTok. You're gonna go, wow, that's a lot of views. But until you get down into these 7 million, 5.6 million-view posts, you don't get to him promoting his song. This is when he was the influencer doing this broke boyfriend character. I will say he did it really well. I have known a hundred of those motherfuckers he’s making fun of.

@97honestav

#fyp #taxszn // follow me on insta - @ honestav97

When they pivoted over to music with this account, they totally killed it. A lot of times, when you see an influencer like this, you're like, oh great, some influencer used this thing, pivoted to music. Why do I want to watch that? That's not the story. What's really interesting is that they were both doing this and getting their reps in music the whole time. SoundCloud goes back nine years with the first stuff they did. They finally just started putting it up on Spotify, but they'd been building that whole time.

The numbers tell the story

Here's the good place to start - their Spotify monthlies.

If we go to March 8th, 2022, when they first started releasing, they got 85 monthly listeners. Now let's talk about this. Before that, in 2021, they put out nine songs. In 2022, they put out 29 songs with no album or EP. They've never put out an album or EP, and that does not change. In 2023, they put out 29 more songs. In October of 2023, they finally get above around 3,000 monthlies and get up to 17,000 monthlies at the end of that year.

So they were putting out a lot of songs, learning things. That's basically a song every two weeks. It's more than a song every two weeks if we're being exact. And there's another side to the story, which is that they're putting out a fuck ton on SoundCloud. There's even more being made, but that's just what they're putting up. If you scroll through, they dropped a ton of material over time on here.

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