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Dissecting Oxis: The Fish-Obsessed Artist Who Never Stops Cooking

I've been waiting to dissect Oxis for months. Every time I thought, "Okay, this is the inflection point where I can show all the sauce," she'd just keep cooking. The girl doesn't leave the kitchen.

Before we dive in, quick housekeeping: I've noticed a drastic decline in dissection requests from you all. If you'd prefer I do fewer dissections, let me know. I might run a poll soon to see where you stand. I keep an account where I follow artists for potential dissections, and many come from your suggestions. But lately, I'm not very inspired by what I'm seeing. Artists are either too small, too big, or they got their traction back in 2023 with 2 million monthly listeners—not exactly helpful for teaching you how artists are gaining momentum right now.

That's what brings us to Oxis.

The Fish-Themed Experimental Artist

Oxis makes experimental, looping electronic guitar music. She opened for Magdalena Bay gives you some sense of the world she's arty, somewhat experimental—but I don't think they have tons in common. If you're on the "I just want to find my own way to express myself" side of things, there are great lessons here. If you're someone who makes so much music that you always have an abundance lying around, this is especially relevant.

Her real name is Valentina, and she's obsessed with fish. All the songs are named after fish. The aesthetic is fish. The album covers feature pictures of fish. Her bio explains it perfectly: “7,000 miles under the sea there is a little house and I live there and it's very well insulated and there is enough chocolate to feed me and enough Wi-Fi and electricity to make songs and put them on the surface”

It's a fun way to build semi-cool branding around a consistent theme.

The Prolific Release Strategy

Let's talk trajectory. Going back to July 2023, she had zero monthly listeners on Spotify. Then watch what happens.

She released eight singles in 2023 and wraps them up on Oxis 1. Four days after that, she puts out another single. By November 2024, she's already put out eight more singles and released Oxis 2. She keeps going.

By March 2024, she will have another eight songs out, followed by another eight by June for Oxis 4. Then Oxis 5 in August 2024. Then Oxis 6 October 2024, Oxis 7 this last summer, and most recently Oxis 8, which just dropped last month. That's roughly 32 songs across four albums and four EPs.

She only dropped two singles before Oxis 7, which came out over the summer (July 16th specifically). This is when I originally planned to do this dissection. But then she kept cooking. Oxis 8 dropped last month (January), and it'll be her first on a label. I've noticed she's been getting more attention and editorial support since around this point.

This is the heart of why consistency matters, putting out that volume of high-quality material in such a short timeframe is nuts. Not many people could do it, not many have had the resources, but it's a big part of why he has so much attention—there are so many songs for people to obsess over. I was talking to somebody recently about how the songs they like and I like barely overlap because there's so much to choose from.

Oxis doesn't have that drastic, huge-numbers type of success, but she's clearly built a baseline of 100,000+ streams on most songs because people are locked into her recent work and really liking what she did with the last record. Even some of the early stuff has solid success.

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