AI tools are great at answering questions. But what if they could actually do the work?

Agent A by Ahrefs is an AI marketing agent with access to Ahrefs data and reports. It can analyze competitors, find content gaps, identify technical issues, track brand visibility in AI search, create content strategies, build reports, and much more.

Unlike generic AI assistants, Agent A comes with pre-built marketing skills and can connect to tools like Slack, Notion, HubSpot, WordPress, and Linear to fit directly into your workflow.

See what an AI agent built specifically for marketers can do at ahrefs.com/agent-a.

Explore Agent A

A few weeks back, I showed you Slayyyter’s Switched On Pop interview, where she talked about how the videos for this record were basically her and her friends getting together and making things. Some of you probably think one of those friends was a makeup artist and one was a wardrobe stylist, and that's usually the case. You make friends with those people, and you pay them. She probably knows a few videographers, too. But what she's really saying is that she paid her friends to go make these videos, and that's exactly how a lot of great music videos get made. You get a vision, you mess around, you have your friends help out, and maybe one or two pros show up. I've done a ton of shoots that were just a bunch of people in a field with one professional, a director, maybe a DP, and everyone directing it together.

WOR$T GIRL IN AMERICA is a masterclass in pulling major-label-looking results out of very few resources. Most major labels will not pay for a video for every song on a record. She did. The album has 14 songs and 13 videos, one of them a visualizer, and the count climbs past that once you add the alternate cuts, the album trailer, and the post-album Broke Bitch Free$tyle. All of it rolled out across roughly seven months.

This is the same game I broke down in my Ninajirachi episode on I Love My Computer, where the whole move was squeezing every drop out of a small budget by recycling and multi-purposing creative. You don't dual-purpose a piece of content; you quadruple-purpose it. Slayyyter runs just as lean. She had label funding but went DIY across the board, no single blowout video, just a modest budget stretched thin with a system for reusing every frame. A lot of her visuals were built to double as her live visuals, and most of it gets cut down into short form on her channel. Here's how she did it.

The backbone of this whole rollout is renting spaces by the hour instead of building sets. Peerspace is basically Airbnb for filming and events. You rent a place, and the booking itself says you have the right to film there. That indoor strip-club-dressing-room look, the theater, the bedroom that reads like a hotel, all of that is most likely Peerspace.

She did a behind-the-scenes that confirmed part of it. The theater was one rented building, and she turned the camera around to shoot both the negative-space stage look and the crowd-facing dance off the same stage. The dressing room that reads like a strip club was another room in that same theater, rented for the day. She said that much on camera, so that part isn't a guess. The rest of the room-reuse is me reading the footage and betting. In a later video, there's a bedroom that looks like a hotel, and I'm betting 100% they never rented a hotel; it was just one more room at the Peerspace.

The bathtub, I figure, was tucked into that strip-club room too. Theaters are popular and cheap on Peerspace during daytime and morning hours in smaller towns. You are never getting that deal in New York. There are one or two of them, and they are not cheap, because they get used constantly.

The outdoor stuff is even cheaper. Deserts, junkyards, abandoned cars, a baseball field, the woods next to the baseball field, an empty parking lot you can steal light in. You scout it, and you shoot it. I went and scouted a junkyard shot myself because I wanted to bike over for a burrito I like in the city, and on the way, I found a spot, moved a shopping cart in, placed some tires, and that's a shot. Set the tripod a little high so you catch it all in frame and film for a bit.

Two things make those locations legal. If you film on someone's property, you need a property release form. When my lawyer was clearing my documentary for a possible sale, the first thing they asked was whether I got a release for a private location I'd filmed in. You do not want to be the person who didn't. Sometimes the move is slipping the owner fifty bucks and a form. Peerspace handles it because the rental itself grants you the filming rights.

The other release is for the humans. Everybody on camera signs. I use an app called Easy Release that collects each person's contact info and takes their photo, so your producer or your lawyer can match every signature to a face and know all the releases are in. I also get anyone on camera to say out loud that they understand they're not being paid and that this may be exploited as a music video. If it's a documentary, I have them say documentary instead.

So at a Peerspace rental with a bunch of people who just want to be in a video, your real budget is the video team. The light spilling through those windows probably came from a small light crew. She had a costume. The set dressing of a bunch of dirtbags was mostly friends showing up.