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So today, we're going to do one of those dissections where I'm going to do a couple of the artists you guys have asked about, and that I have comments on.

Now I'm going to do the quick disclaimer: There are a lot of artists you guys send me, and I'm like, "there's not a lot here to discuss." They're doing things we've discussed a hundred times, or the song is just a song people like, or it's not them who've become popular. It's like that a few videos went off or something happened, and there's not much for me to discuss.

With that said, these are all three of your suggestions and ones that I found that there are some interesting things to talk about. Particularly, there's gonna be a theme today, which is recognizability.

The 3-Point Recognizability System

In this video from 3 years ago, I went in depth about a "3-point system of recognizability."

I talk about taking my look right here: same background every video, band shirt, same glasses, same hat, same background, gold record, stupid light, monitor. A lot of ways to be like, "oh, it's that guy, you know, weird voice, not any other white guy."

A lot of you really don't do the thing of making yourself recognizable, especially in a world where there's more conformity than ever. More people are looking like one another than we've seen before. I'm not the only person to say this - there are a lot of people who say that individual expression of fashion has gotten much more narrow. So when you step out and show that, it's a lot easier for you to be recognizable and for people to say, "Oh, it's that person."

With that said, I think all 3 artists we're talking about today fall into this.

sombr

So the number one request we've gotten is sombr. If you don't know sombr, they're either in or right outside the top 100 artists on Spotify, despite being relatively new.

Pointing The Finger Inward

Now I should say, sombr has something in common that a lot of artists whose chart success came from virality have: this is not their first time going viral. What happens all the time, and it's a great lesson for all of you, is that they have a song or two go pretty viral, and then they have a flop era. And then after that, they figure out some things, they keep going, and then they have that taste of success, so they know it's possible again, they don't give up. And then what they have is an even bigger moment because they've now got a lot more followers to stand on, and things can go viral when they do something really good. But they've also learned the lesson of when they didn't do as good that they flopped, so they learned that they had to up the quality.

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