Music Marketing Trends is a Newsletter by Jesse Cannon that breaks down how musicians really get their music heard. If you know a story we should be telling or an artist we should cover just hit reply to this email.
I Actually Used This To Fix My Health
Before we get started today, I’m going to give a quick personal ad that I think can help you all as much as it helped me. I know everyone lies for ad money these days but honestly, it really messed me up how much Superpower helped me stop feeling terrible so I can create again since doctors couldn’t figure out.
Recently, I wasn’t feeling right, low energy, a lot of brain fog. As usual, my primary care doctor doesn’t care, despite the fact that I have great insurance and go to one of the top care specialists in America, the insurance companies have them shuffle you in and out. I had long heard there were really expensive tests you could get done to get real answers, but recently a friend told me one of those services, SuperPower, has scaled to make this affordable and only a few hundred bucks for thorough full tests that show you how to improve your health. So I decided to be a guinea pig, and now I am telling everyone I can what a game-changer it is. Not only did they do a blood and urine test that gave me a ton of information, but they also gave me a full plan to improve my health, including supplements I could affordably source myself, diet, and exercise recommendations that were specific to my issues, and sure enough, they worked. More of my friends tried it and we all saw cheap results and better care than we get from our traditional doctors. I know for some of you this will be way more helpful than another AI news ad or some playlist thing, so if you haven’t been feeling right, I have been shocked how much this has helped my friends and me.
Your Music Videos, Reviewed
It is time to watch your music videos. We do this every three months, and I'll be real, we got the least amount of submissions we've gotten yet, even though there are more of you here than ever before.
I try to watch every one, and if I have something I can teach, I talk about it. If I don't play yours here, it doesn't mean your video is good or bad. It may just mean I have nothing to say about it.
yenney dai, "do it all again"
This one comes from Shin. He says it's "completely self-shot, edited, self-colored, self-fucking everything." Good for you, man. This is really well done.
Doing a lot with a bathtub
One of the great pieces of genius in this video is that a lot of you aren't dealing with much budget, or much of anything. This takes a fucking bathtub and does so much with it. The projection, the candlelight, the different spotlights, the prop of the whiskey, all of the things. It's creative, it maintains attention, it does the things.
Never open on silence
You never want silence at the beginning of your videos, especially for this long, because people think something's wrong. Put room tone in, put a note, put ambience, something at the top so we start to feel something and start to know something. That stops people from going, "Oh, something's broken."
One long intro, not two
If we're already going to have an intro this long, and let's count it, five seconds, we can't also have a title card that doesn't have the song playing. When you're a new artist, people just want to hear the music. They want to know whether they like this or not, and their patience is wearing thin every second. They want to know if this is their shit. We have to get there fast.
Other than that, absolutely killed it.
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