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How Ninajirachi Squeezed Maximum Value from Minimal Video Budgets

We're breaking down Ninajirachi's music videos for I Love My Computer, and what you can learn from how she approached the visual rollout for this record. What she's done here is incredibly smart—many people are calling this album of the year, and the video strategy played a huge role.

Before we get to YouTube, here are two non-video lessons worth noting.

Using Twitter to Connect Context

Ninajirachi is one of the best people I follow at finding ways to bring what people are talking about on Twitter into conversations about her album. This works on TikTok, Instagram, anywhere—by screenshotting and bringing context back.

She finds discussions and brings up how her music relates. For example, Anthony Fantano tweeted about Joe Rogan saying, "What's more virgin than a computer?" and she quote-tweets it, mentioning her song. Great example of posting for one specific person while also creating content that can hit a For You page and get new fans.

She also does this with "yur" posts, referencing her song about that concept. It reminds existing fans to go deeper while creating shareable moments.

The YouTube Strategy

First thing on her YouTube page: the album name I Love My Computer, then all the videos presented exactly how she wants them. Not even in playlist order—in the order she prefers.

One thing people miss constantly: you can do descriptions on all your playlists.

Her description links to a website she built. When you click it, you get to the playlist, and they just added the Frost Children remix that came out recently.

The Album Trailer

The trailer is a perfect example of content recycling. It's just different graphics she made for album covers and other videos, with some simple animation on the hair and zooming effects. A lot of times, a trailer to hype a record is just taking pieces of other creative you've already made—you're not creating brand new pieces.

This is critical: everybody gets overloaded with how much work they need to do, but we're not squeezing all the juice from the content we make. We're not just dual-purposing things, we're quadruple-purposing them. A graphic you make is merch, graphics for your visualizer, elements for your music video, and album cover art. You're using things for multiple purposes whenever you're making something creative.

It never ceases to amaze me how much people see a mountain of content they have to make, then once they start doing it, they realize they can use things over and over for different purposes.

The Playlist Trick

Another smart move in the playlist: they added the latest single at the top, then the trailer, then the full album as one single video before the album starts playing track by track.

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