Pacific is Posting 4-6 Times a Day... Should You?

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I want to talk about the group Pacific today for our dissection. Pacific is a story that I don't think any of you are going to want to miss because this is much more about lessons from seeing a huge, huge, interesting experiment. It's not about the music or the genre, because you're going to be able to apply this to anything. So I encourage you all to stick around today.

This lesson examines what happens if you make around a thousand videos in a six-month-ish span. As you can see in the graphic below, they've posted 1,400 videos. Now that's like half of what I think our biggest ones have posted - Dexter and the Moon Rocks, Sophie Powers, and South Arcade are the ones who've posted the most that we've covered

But what's interesting is they've been posting four to six times every day for six months. Looking at their account, you can see this intense posting schedule started about seven months ago. They didn't start from zero - they already had some following from their previous years of work.

What you can really see happening is that they took their existing base of support and dramatically amplified it through this consistent posting strategy.

I'll oftentimes go through the material an artist released year by year, but I don't think it's as important to Pacific’s story. They've built significantly on their foundation in these last 4-6 months.

Pushing Songs They Believe In

Here's one of the craziest parts of the story: the song that's going viral right now, "Never In Love," which they've been pushing, is from a record that came out in April of 2021…4 years ago.

And they're not doing that thing I've talked to many of you about, where it's like, "Oh, I haven't done anything in forever, but I still believe in the song." No, they've been consistently pushing new songs that have had some traction and kept going with them.

They seem to have really believed in that particular song, so they decided to focus on it.

What's interesting is they didn't even choose to do this with their song that originally got the most traction. Their other track had way more engagement back in the day. But they chose the song they truly believed in.

I will now let them tell their story (quoted via their TikTok slide deck post)

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