PRODUCTIVITY MASTERCLASS: Analytics Edition (Part 1 out of 2)

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Analytics as Part of Productivity

Alright, so today, what we're gonna do is something I've been working on for quite a while. One of my most popular videos is my "productivity masterclass," where I teach you all to stop doing is paying attention to a bunch of stuff that doesn't matter and pay attention to what matters. And some of the feedback I got from you all is that some of what you waste your time looking at is endless analytics.

It is not a thing to be embarrassed about. It is a thing plenty of people do to fill time and justify growth, and try to pretend that this does something. I have literally been paid for years to look at analytics by big companies. And I will tell you the thing everyone who does what I do knows about this job is that most of the numbers, no one knows what the fuck you're talking about in the meeting, and the numbers are useless.

Focus Only on What Matters

We're gonna show you how to focus on what matters and only what matters, and skip the rest and not let it depress you. We're gonna make it so that you only look at the numbers when it's gonna help you.

That is why I consider this a part of productivity, because one part of productivity is not being depressed by the numbers. So we need to learn how not to do that. And, two, part of productivity is not wasting your time on stupid things you should not be wasting it on.

The Biggest Analytics Mistake

I will tell you straight up, if you've watched a bunch of these, you may have heard me say this before: The #1 thing I think that people get wrong about analytics, especially you need to hear this if you get depressed when you look at your numbers and you're not hitting the marks you think you should be, is that you're not even looking at it the right way. Which is that you need to honor your dream.

The way you stay not depressed when you look at your analytics - I've talked about this before - I only read my analytics on Friday when I finish work because I know, no matter what, if I'm not happy with the way they look, I'm soon gonna forget about it 'cause I'm gonna go do something very enjoyable right afterwards. And I don't let it stick to my mood. Now, I'm lucky that way. But you have to find something that works for you and find a habit of when you can do this because you're gonna go do something else that's gonna get your mind off things. For me, it's I'm gonna go enjoy myself and be with either my wife or my friends.

Honoring Your Dream

With that said, one of the things that you have to remember is what you do here, and what you're doing, promoting your music. So if you're posting reels and TikToks each day, you're working on songs, you're honoring your dream of a life that you think would be cooler. And what I mean by that is you're making this music because you think that it might bring something to your life that might be cooler, which is why you're here rather than just making it in isolation. You're interested in what doors it may open for you and how you could go about getting more people to hear it 'cause it might make your life a little cooler in some way.

That may not necessarily mean doing really crazy things and promoting your music all day. That could mean a lot of different things.

Measuring Success by Hours, Not Virality

So what the thing is instead is I judge a successful week by, "did I do as many hours as I intended to where I clocked in and did things that would make my life potentially better?" If I failed at that, I try to figure out how to put more time on my calendar, but it's not always about "did I make the most viral videos?"

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