The Secret "3 Accounts Strategy" Major Labels Don't Want You to Know

4 Methods to the 3 accounts strategy that could change your life. (PART 2 OF 2)

In partnership with

Music Marketing Trends is a Newsletter by Jesse Cannon that breaks down how musicians really get their music heard. If you know a story we should be telling or an artist we should cover just hit reply to this email.

Looking for unbiased, fact-based news? Join 1440 today.

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Enjoying this? Forward it to a music friend you’d like to be closer to and start a discussion!

Alright, continuing this week from where we left off in part 1. We are going to talk about the 3 Accounts Strategy methods 3 and 4.

To recap:

METHOD 1: OUTSIDE INFLUENCE

IDEAL FOR SMALL ARTISTS OF ANY GENRE

METHOD 2: FAN ACCOUNT + AGGITATOR

IDEAL FOR ARTISTS WITH SOME BUZZ AND ABOVE (10k monthlys)

Now, let’s continue to Methods 3 and 4:

METHOD 3: ARTISTS + EDITS + CULTURE

IDEAL FOR SMALL ARTISTS OF ANY SIZE

Let's move to method 3. This is for artists of literally any size as well. I call this “Artists + Edits + Culture”. The artist account, we know what that does. An “edits” account is the idea that if you can cut video decently, or you wanna pay somebody to do it, you find things that your fans are likely to like in culture.

Edits Account

So what we see a lot now is EDM and trap artists doing countless cuts of highlights of sports people, things like this:

@editedbyemil

That ONE LeBron James Edit - WINNER 👑 (EDIT) 4K #viralvideos #foryouu #edit #edits #foru #foryoupagе #viral #basketball #lebron #lebronjam... See more

So imagine that style footage put to your song. It's real simple. Whatever it is your fans would like, and that you can cut up into highlights, you should use. What a lot of people are doing is they're cutting up other people's edits that they've already done and then putting their songs on it. You make an “edits” account, title it, and push them out. Some people— there was an account I saw the other night— that really seems like it does whatever horror movie just dropped on the torrent sites that just came out. They're doing that all the time. It really is that simple. You just literally do whatever.

Subscribe to Premium Subscription to read the rest.

Become a paying subscriber of Premium Subscription to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Read Paywalled Content
  • • View Full Artist Dissections
  • • View Album Rollout Breakdowns & Recaps In Full
  • • Ask Lecturers Questions
  • • Access To Full Unabridged Podcast Episodes
  • • Discord Access

Reply

or to participate.