The Two-Announcement Mistake That's Killing Your Momentum

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I'm about to say something that will lose me clients and piss off people I've worked with. Announcing multiple things at once is the laziest strategy in music marketing. Some artists and their teams may dislike hearing this because it highlights the shortcuts they take to expedite their workday.

Here's what actually works: announce something on Tuesday, then follow up on Wednesday with the next piece of the announcement. This creates two separate attention moments instead of one forgettable dump that is often missed as we traffic in a sea of people trying to get your audience’s attention each day. You get a one-two punch that makes you look incredibly active while generating twice the engagement. Plus, you appear so busy that logistics force you to space announcements across multiple days, even when that's not true.

Space It Out

If you had announced that second thing the next day instead, you could remind people about everything you've been up to recently. When you dump everything at once, you're competing with yourself for attention and usually losing.

The Attention Competition Problem

The internet moves fast. People are distracted, absent, or simply not paying attention when you post. Some days your announcement gets buried because all your friends happened to announce releases on the same day. Other times, major news breaks - whether it's government drama or some reality TV breakup that somehow captures everyone's attention - and your carefully planned announcement disappears.

We recently discussed this on my podcast My .4 Cents (video above) since my least favorite artist has announced they will be releasing another album and it will drown out all other discussions as her looney fans look for clues that don’t exist in her music. Any time you can cut through the pile of people trying to get attention from your fans and potential sans by spacing out announcements to another day when they are more likely to see it, where they may be scrolling more or there’s less competition gives you a greater liklihood that the flashpoints of attention you are yelling to get heard may breakthrough and deepen your relationship with a potential fan or fan.

Call Attention More Often

The smartest artists understand that sustained visibility beats one big splash. Spread your announcements across days and watch your engagement multiply instead of divide.