The Viral Funnel to Get Your TikToks + Reels MASSIVE Engagement

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The Viral Funnel Evolution

One of our community members built something brilliant based on my Close Friends Instagram hack, and it's helping their videos go viral. This is worth studying.

Here's the basic flow:

Someone comments or shows enthusiasm on Instagram. They get added to Close Friends. Once or twice a week, the Close Friends story shares exclusive content, usually just a selfie sticker of them doing something music-related. Post merch photos, silly posts, restaurant pics, driving around, studio sessions—nothing elaborate.

Then they pitch the email or text list. I do this with unreleased songs, alternate versions, acoustic renditions, whatever gets people to sign up through Laylo, Tribly, or similar platforms. The email and text list drives midnight streams, music video views, and merch and ticket sales.

That's the foundation. But here's where this artist made it smarter.

The Discord Amplification

They funnel people to Discord with a weekly post showing something cool or funny that happened in the server that fans would get. They've been doing this since 1,000 monthly listeners. They're now at 50,000.

The Discord posts show memes, funny comments, community moments—stuff that makes fans want to join. They run Q&As and hangouts in there. When a song drops on Spotify, they share a smart link (Bitly, Noise Trade, whatever) and track clicks. About 25% of Discord members click. Even with 400 people in the Discord, that's 100 clicks. That stimulates the algorithm fast.

They use Discord's announcement feature for music videos and releases. It sends notifications to people who have them enabled. Another quick win.

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