Using Creative Briefs To Collaborate With Others

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Mood Board or Creative Brief?

Shout out to Sam AKA Goochems, who alerted me to this. Right as I posted the video on moodboarding, Joey Valence & Brae posted their original planning document for Hyperyouth. They call it a mood board. I can respect that. I fall in the unc category of age, but we'd call this a creative brief in my era. They do some mood boarding in here, but most of what you're seeing is a brief.

The Difference Actually Matters

A brief is a thing you pass around so other people can understand the vision. You give it to video directors or photographers before you work with them. If you're thinking black and white, and they're thinking saturated reds and greens, that black and white idea is being rejected immediately. It gets everybody on the same page.

The text stuff… That's a brief.

Album purpose: a club album about growing up. Why don't people dance anymore? Introduce a more mature sound. Production and songwriting are the focus. Make songs that feel like songs. Go wild with samples.

Themes: exploring youth, growing up, uncertainty. Maturation. Why does nobody dance anymore? Encourage people to DANCE. Reflection about life. Nostalgia, but not in sound, in feeling.

Sound: dark synths and bass, club music, brass, and soul samples. 2010s pop. A few heavily alternative pop songs. More singing. Highest highs and lowest lows. The majority of energetic music. Female voices. CLUB ALBUM.

Six months into making this record, someone suggests a slow acoustic ballad, you look back at "CLUB ALBUM" and know that's not what you're doing.

Album cover: DISCO BALL THEMED.

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