Before we get started, I just want to point out our second episode of My .4 Cents is up and it has an amazing with Scotty Heath of Tankcrimes, America’s coolest punk label. Find us on your favorite podcasting app or YouTube to hear our discussion of TikTok’s new app and marketing music to your friends.

Quick Recap from Part 1

In Part 1, we covered the foundational mindset for reading analytics without getting depressed or wasting time. The core principles:

Honor Your Dream - You're here because you think music might make your life cooler. Judge success by hours invested in that dream, not by whether every post goes viral.

Only Actionable Data Matters - We only look at numbers that lead to a specific behavior you can change. If you can't answer "what will I do differently because of this number?" then ignore it.

Most Analytics Are Useless - They exist to justify jobs at big companies and for the top 1%. For YouTube, we focused on the few that matter: subscriber trends, geographic data for touring, optimal posting times, and audience channel overlap.

The biggest takeaway was don't let numbers depress you. Read them when they'll help you make decisions, skip the rest.

Now let's apply these same principles to Spotify, Instagram, and short-form platforms.

SPOTIFY

Spotify For Artists Data

All right. Here is a smaller Spotify artist. I have the right to share the data 'cause they just told me they don't care.

So, let's talk about what you actually should care about.

Streams per Listener

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