Music Marketing Strategy

Articles on the strategy of music marketing

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How Charli XCX Just Revolutionized Album Rollouts

How Charli XCX Just Revolutionized Album Rollouts

Let's review the masterclass of the most successful rollout in years.

Jesse Cannon
Jesse Cannon
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How To Get On The Biggest Editorial Playlists On Spotify

How To Get On The Biggest Editorial Playlists On Spotify

There's a path so many musicians miss to the playlist the hope to get on

Jesse Cannon
Jesse Cannon
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Followers No Longer Matter - So What Do You Do?

Followers No Longer Matter - So What Do You Do?

Now that For You Pages ignore who you follow we need to change how you promote.

Jesse Cannon
Jesse Cannon
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10 Crucial Steps for a Successful Music Release Day

10 Crucial Steps for a Successful Music Release Day

Maximize your song's launch and set it up for algorithmic success

Jesse Cannon
Jesse Cannon
Music Marketing StrategyMusic Marketing Strategy
How Katy Perry Failed And Charli XCX Won From Reading The Room

How Katy Perry Failed And Charli XCX Won From Reading The Room

Katy Perry's disastrous album launch traces back to being out of touch.

Jesse Cannon
Jesse Cannon