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From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Heavy Music Rarely Produces Special Bands Anymore... South Arcade Are The Rare Exception

Jesse Cannon
Jesse Cannon
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The Perfect Cover Strategy Doesn't Exi... Oh Wait.

The Perfect Cover Strategy Doesn't Exi... Oh Wait.

How Raybull turned mashups into millions of streams

Jesse Cannon
Jesse Cannon
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How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

The Music Nerd Aesthetic Just Cracked The Algorithm

Jesse Cannon
Jesse Cannon
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LaRussell's Blueprint: Building a Fan-Powered Music Empire

LaRussell's Blueprint: Building a Fan-Powered Music Empire

How an Independent Artist Created a New Model for Sustainable Success

Jesse Cannon
Jesse Cannon
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2024's Most Viral Musicians All Do These 3 Things

2024's Most Viral Musicians All Do These 3 Things

I analyzed the strategies of 30+ artists who blew up this year and discovered the 3 marketing techniques any artist can use that they do

Jesse Cannon
Jesse Cannon
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Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Why Leaving Atlantic Records Was Sam Austin's Best Decision

Jesse Cannon
Jesse Cannon
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Breaking Down Pluko's Success

Breaking Down Pluko's Success

Fresh looks, with intimate vibes draw listeners in.

Jesse Cannon
Jesse Cannon
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How Internet Girl Rides Stories Of Being From South Africa To Success

How Internet Girl Rides Stories Of Being From South Africa To Success

Internet Girl is proving that diversity, authenticity, and a strong community can carve a unique path.

Jesse Cannon
Jesse Cannon
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How RJ Pasin Turned Daily Guitar Videos Into Millions of Streams

How RJ Pasin Turned Daily Guitar Videos Into Millions of Streams

How the "sample this" content template took him from 35 to 4,500,000 million monthly listeners in 2 years

Jesse Cannon
Jesse Cannon
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How Durry Became Recognizable In A Sea Of Bland Indie Bands

How Durry Became Recognizable In A Sea Of Bland Indie Bands

Standing out in conformist genres can be done very simply.

Jesse Cannon
Jesse Cannon
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Gigi Perez's Journey: From TikTok Newcomer to Viral Sensation

Gigi Perez's Journey: From TikTok Newcomer to Viral Sensation

How Consistency, Vulnerability, and Smart Content Strategy Led to Chart-Topping Success

Jesse Cannon
Jesse Cannon
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How Dasha Danced 'Austin' Into a Massive Viral Country Hit

How Dasha Danced 'Austin' Into a Massive Viral Country Hit

Going from 140k monthly listeners to 13 million in just WEEKS!

Jesse Cannon
Jesse Cannon