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Is Your Music Too Intense?

Is Your Music Too Intense?

Lil’ Texas Proves That Might Be the Best Thing About It

Jesse Cannon
Jesse Cannon
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From 0 to 670K Listeners—How to Convince People You’re Important

From 0 to 670K Listeners—How to Convince People You’re Important

Vana mastered TikTok’s algorithm and took over Spotify—all from New Zealand.

Jesse Cannon
Jesse Cannon
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From Working at Chipotle to Winning a GRAMMY

From Working at Chipotle to Winning a GRAMMY

10 years of work. One creative breakthrough. How Doechii finally found her voice.

Jesse Cannon
Jesse Cannon
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You’re Not Posting Enough – Here’s Proof

You’re Not Posting Enough – Here’s Proof

How Dexter and The Moonrocks Posted 2,500+ TikToks and Skyrocketed to 766K Listeners With Ideas You’re Not Using.

Jesse Cannon
Jesse Cannon
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The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

The Raw Truth Behind 2024's Biggest Breakout Hit:

Jesse Cannon
Jesse Cannon
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From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Heavy Music Rarely Produces Special Bands Anymore... South Arcade Are The Rare Exception

Jesse Cannon
Jesse Cannon
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The Perfect Cover Strategy Doesn't Exi... Oh Wait.

The Perfect Cover Strategy Doesn't Exi... Oh Wait.

How Raybull turned mashups into millions of streams

Jesse Cannon
Jesse Cannon
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How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

The Music Nerd Aesthetic Just Cracked The Algorithm

Jesse Cannon
Jesse Cannon
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LaRussell's Blueprint: Building a Fan-Powered Music Empire

LaRussell's Blueprint: Building a Fan-Powered Music Empire

How an Independent Artist Created a New Model for Sustainable Success

Jesse Cannon
Jesse Cannon
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2024's Most Viral Musicians All Do These 3 Things

2024's Most Viral Musicians All Do These 3 Things

I analyzed the strategies of 30+ artists who blew up this year and discovered the 3 marketing techniques any artist can use that they do

Jesse Cannon
Jesse Cannon
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Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Why Leaving Atlantic Records Was Sam Austin's Best Decision

Jesse Cannon
Jesse Cannon
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Breaking Down Pluko's Success

Breaking Down Pluko's Success

Fresh looks, with intimate vibes draw listeners in.

Jesse Cannon
Jesse Cannon