Music Marketing Trends by Jesse Cannon

Music Marketing Trends by Jesse Cannon

How Musicians REALLY Getting Their Music Heard

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From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Heavy Music Rarely Produces Special Bands Anymore... South Arcade Are The Rare Exception

Jesse Cannon
Jesse Cannon
YouTube VideosYouTube Videos
Music Marketing in 2024: What Actually Works?

Music Marketing in 2024: What Actually Works?

New survey data busts music promotion myths - some answers will shock you!

Jesse Cannon
Jesse Cannon
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The Perfect Cover Strategy Doesn't Exi... Oh Wait.

The Perfect Cover Strategy Doesn't Exi... Oh Wait.

How Raybull turned mashups into millions of streams

Jesse Cannon
Jesse Cannon
AnnouncementsAnnouncements
The Best Moments In Music In 2024

The Best Moments In Music In 2024

As Told By Some Of My Favorite People To Talk About Music With

Jesse Cannon
Jesse Cannon
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How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

The Music Nerd Aesthetic Just Cracked The Algorithm

Jesse Cannon
Jesse Cannon
Music Marketing StrategyMusic Marketing Strategy
Lady Gaga Is Doing Something Interesting With "Disease"

Lady Gaga Is Doing Something Interesting With "Disease"

Minimum Viable Videos Helped Reignite What Could Have Been A Flop

Jesse Cannon
Jesse Cannon
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LaRussell's Blueprint: Building a Fan-Powered Music Empire

LaRussell's Blueprint: Building a Fan-Powered Music Empire

How an Independent Artist Created a New Model for Sustainable Success

Jesse Cannon
Jesse Cannon
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2024's Most Viral Musicians All Do These 3 Things

2024's Most Viral Musicians All Do These 3 Things

I analyzed the strategies of 30+ artists who blew up this year and discovered the 3 marketing techniques any artist can use that they do

Jesse Cannon
Jesse Cannon
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Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Why Leaving Atlantic Records Was Sam Austin's Best Decision

Jesse Cannon
Jesse Cannon
YouTube VideosYouTube Videos
What Changed For Musicians Going From 0-1,000,000 Fans In 2024

What Changed For Musicians Going From 0-1,000,000 Fans In 2024

Each year I chronicle this. Here's a TLDR

Jesse Cannon
Jesse Cannon
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Breaking Down Pluko's Success

Breaking Down Pluko's Success

Fresh looks, with intimate vibes draw listeners in.

Jesse Cannon
Jesse Cannon
YouTube VideosYouTube Videos
The Ultimate Music Release Strategy Guide For 2025

The Ultimate Music Release Strategy Guide For 2025

How to appeal to goldfish-like attention spans and the Spotify & YouTube algorithms in 2025

Jesse Cannon
Jesse Cannon
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