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Op-Ed

Chappell Roan & How Mu-Anon Hurts Musicians

Feb 4, 2025

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13 min read

Chappell Roan & How Mu-Anon Hurts Musicians

Let's stop focusing on distractions and focus on what really matters

Jesse Cannon
Jesse Cannon

Subscribers Only

You’re Not Posting Enough – Here’s Proof

Jan 30, 2025

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4 min read

You’re Not Posting Enough – Here’s Proof

How Dexter and The Moonrocks Posted 2,500+ TikToks and Skyrocketed to 766K Listeners With Ideas You’re Not Using.

Jesse Cannon
Jesse Cannon
The Future of Music Booking in 2025 You NEED to Know

Jan 28, 2025

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12 min read

The Future of Music Booking in 2025 You NEED to Know

The AI Tool That's Changing How Independent Artists Book Shows

Jesse Cannon
Jesse Cannon

Subscribers Only

The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

Jan 23, 2025

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5 min read

The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

The Raw Truth Behind 2024's Biggest Breakout Hit:

Jesse Cannon
Jesse Cannon

Music Marketing Strategy

What To Learn From The TikTok Mess

Jan 22, 2025

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5 min read

What To Learn From The TikTok Mess

One Of The Stupidest Incidents In Social Media History Has Lessons To Relearn

Jesse Cannon
Jesse Cannon

Subscribers Only

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Jan 16, 2025

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7 min read

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Heavy Music Rarely Produces Special Bands Anymore... South Arcade Are The Rare Exception

Jesse Cannon
Jesse Cannon

YouTube Videos

Music Marketing in 2024: What Actually Works?

Jan 14, 2025

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18 min read

Music Marketing in 2024: What Actually Works?

New survey data busts music promotion myths - some answers will shock you!

Jesse Cannon
Jesse Cannon

Subscribers Only

The Perfect Cover Strategy Doesn't Exi... Oh Wait.

Jan 9, 2025

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6 min read

The Perfect Cover Strategy Doesn't Exi... Oh Wait.

How Raybull turned mashups into millions of streams

Jesse Cannon
Jesse Cannon

Announcements

The Best Moments In Music In 2024

Jan 7, 2025

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10 min read

The Best Moments In Music In 2024

As Told By Some Of My Favorite People To Talk About Music With

Jesse Cannon
Jesse Cannon

Subscribers Only

How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

Jan 2, 2025

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4 min read

How Aziya Built A Huge Fanbase By Weaponizing Music Knowledge

The Music Nerd Aesthetic Just Cracked The Algorithm

Jesse Cannon
Jesse Cannon

Music Marketing Strategy

Lady Gaga Is Doing Something Interesting With "Disease"

Dec 31, 2024

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7 min read

Lady Gaga Is Doing Something Interesting With "Disease"

Minimum Viable Videos Helped Reignite What Could Have Been A Flop

Jesse Cannon
Jesse Cannon

Subscribers Only

LaRussell's Blueprint: Building a Fan-Powered Music Empire

Dec 26, 2024

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6 min read

LaRussell's Blueprint: Building a Fan-Powered Music Empire

How an Independent Artist Created a New Model for Sustainable Success

Jesse Cannon
Jesse Cannon
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Music Marketing Trends by Jesse Cannon

Music Marketing Trends by Jesse Cannon

How Musicians REALLY Get Their Music Heard


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