Archive | Music Marketing Trends by Jesse Cannon

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How Durry Became Recognizable In A Sea Of Bland Indie Bands

Standing out in conformist genres can be done very simply.

Jesse Cannon

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How Charli XCX Just Revolutionized Album Rollouts

Let's review the masterclass of the most successful rollout in years.

Jesse Cannon

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Music Promotion Is Broken. You Can Help Fix It!

I'm conducting the biggest music listening study of the year and you can help!

Jesse Cannon

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Gigi Perez's Journey: From TikTok Newcomer to Viral Sensation

How Consistency, Vulnerability, and Smart Content Strategy Led to Chart-Topping Success

Jesse Cannon

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How To Get On The Biggest Editorial Playlists On Spotify

There's a path so many musicians miss to the playlist the hope to get on

Jesse Cannon

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How Dasha Danced 'Austin' Into a Massive Viral Country Hit

Going from 140k monthly listeners to 13 million in just WEEKS!

Jesse Cannon

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Followers No Longer Matter - So What Do You Do?

Now that For You Pages ignore who you follow we need to change how you promote.

Jesse Cannon

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How Royel Otis Used Simple Content to Explode Their Fanbase

How the Australian indie band went from 5,000 to 9.4 million monthly listeners in just 4 years

Jesse Cannon

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10 Crucial Steps for a Successful Music Release Day

Maximize your song's launch and set it up for algorithmic success

Jesse Cannon

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How Magdalena Bay Created One Of The Coolest Parts Of The Internet

Few groups have built as unique a fanbase and an online world as cool as them

Jesse Cannon

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How Katy Perry Failed And Charli XCX Won From Reading The Room

Katy Perry's disastrous album launch traces back to being out of touch.

Jesse Cannon

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How Artemas Stole The Biggest Artist In The World's Fanbase

They got a Billion Plays In 6 Months From Targeting An Underserved Fanbase

Jesse Cannon