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Music Marketing Strategy

Lady Gaga Is Doing Something Interesting With "Disease"

Dec 31, 2024

•

7 min read

Lady Gaga Is Doing Something Interesting With "Disease"

Minimum Viable Videos Helped Reignite What Could Have Been A Flop

Jesse Cannon
Jesse Cannon

Subscribers Only

LaRussell's Blueprint: Building a Fan-Powered Music Empire

Dec 26, 2024

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6 min read

LaRussell's Blueprint: Building a Fan-Powered Music Empire

How an Independent Artist Created a New Model for Sustainable Success

Jesse Cannon
Jesse Cannon

Subscribers Only

2024's Most Viral Musicians All Do These 3 Things

Dec 24, 2024

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14 min read

2024's Most Viral Musicians All Do These 3 Things

I analyzed the strategies of 30+ artists who blew up this year and discovered the 3 marketing techniques any artist can use that they do

Jesse Cannon
Jesse Cannon

Subscribers Only

Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Dec 19, 2024

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4 min read

Sam Austins: From 'Algorithmic Jail' to Spotify Viral 50

Why Leaving Atlantic Records Was Sam Austin's Best Decision

Jesse Cannon
Jesse Cannon

YouTube Videos

What Changed For Musicians Going From 0-1,000,000 Fans In 2024

Dec 17, 2024

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7 min read

What Changed For Musicians Going From 0-1,000,000 Fans In 2024

Each year I chronicle this. Here's a TLDR

Jesse Cannon
Jesse Cannon

Subscribers Only

Breaking Down Pluko's Success

Dec 12, 2024

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5 min read

Breaking Down Pluko's Success

Fresh looks, with intimate vibes draw listeners in.

Jesse Cannon
Jesse Cannon

YouTube Videos

The Ultimate Music Release Strategy Guide For 2025

Dec 10, 2024

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6 min read

The Ultimate Music Release Strategy Guide For 2025

How to appeal to goldfish-like attention spans and the Spotify & YouTube algorithms in 2025

Jesse Cannon
Jesse Cannon
How NXCRE Memed Their Way to 800,000 Monthly Listeners

Dec 5, 2024

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7 min read

How NXCRE Memed Their Way to 800,000 Monthly Listeners

Plus Other Smart Marketing They Used!

Jesse Cannon
Jesse Cannon

YouTube Videos

How To Promote A Single In 2025 (THE 60-DAY PLAN)

Dec 3, 2024

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35 min read

How To Promote A Single In 2025 (THE 60-DAY PLAN)

My 60-Day Plan For Promoting Your Music Using Spotify, TikTok, Instagram, YouTube, Facebook & More

Jesse Cannon
Jesse Cannon

Subscribers Only

How Internet Girl Rides Stories Of Being From South Africa To Success

Nov 29, 2024

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6 min read

How Internet Girl Rides Stories Of Being From South Africa To Success

Internet Girl is proving that diversity, authenticity, and a strong community can carve a unique path.

Jesse Cannon
Jesse Cannon

YouTube Videos

WTF Is Going On With Pre-Saves? THE NEW ANSWER!

Nov 26, 2024

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9 min read

WTF Is Going On With Pre-Saves? THE NEW ANSWER!

How The New Free Pre-Save Tool "Tribly" Is Changing The Game in 2025

Jesse Cannon
Jesse Cannon

Subscribers Only

How RJ Pasin Turned Daily Guitar Videos Into Millions of Streams

Nov 21, 2024

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5 min read

How RJ Pasin Turned Daily Guitar Videos Into Millions of Streams

How the "sample this" content template took him from 35 to 4,500,000 million monthly listeners in 2 years

Jesse Cannon
Jesse Cannon
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Music Marketing Trends by Jesse Cannon

Music Marketing Trends by Jesse Cannon

How Musicians REALLY Get Their Music Heard


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