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Get New Fans, Start a Book Club?

May 15, 2025

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5 min read

Get New Fans, Start a Book Club?

How Artists are Hacking Fandom Culture to Grow a Community

Jesse Cannon
Jesse Cannon

Music Marketing Strategy

Musicians Aren't Thinking About In-Bound Links Enough

May 13, 2025

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5 min read

Musicians Aren't Thinking About In-Bound Links Enough

One Of The Most Powerful Considerations Is Overlooked

Jesse Cannon
Jesse Cannon

Subscribers Only

The Major Label Marketing Strategy You Never Noticed

May 8, 2025

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7 min read

The Major Label Marketing Strategy You Never Noticed

A Full Masterclass in the dirty world of Astroturfing😳

Jesse Cannon
Jesse Cannon

YouTube Videos

How Major Labels MAKE YOU Talk About Their Artists // FAN ACCOUNTS & ASTROTURFING

May 6, 2025

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26 min read

How Major Labels MAKE YOU Talk About Their Artists // FAN ACCOUNTS & ASTROTURFING

They Fake It! Should You? (In-Depth Guide to Fan Accounts & Astoturfing)

Jesse Cannon
Jesse Cannon

Subscribers Only

The AI Bear Breaking Spotify’s Viral 50

May 1, 2025

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6 min read

The AI Bear Breaking Spotify’s Viral 50

How the rapping AI bear ‘Civ’ went from 0- 2 million monthly listeners in 70 days.

Jesse Cannon
Jesse Cannon

YouTube Videos

7 Easy-to-Make DIY Music Videos That Fans Always Love

Apr 29, 2025

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12 min read

7 Easy-to-Make DIY Music Videos That Fans Always Love

Timeless video templates that pull MASSIVE engagement

Jesse Cannon
Jesse Cannon

Subscribers Only

How Lola Young Took Being "Messy" Viral

Apr 24, 2025

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3 min read

How Lola Young Took Being "Messy" Viral

Revealing the TikTok strategies any artist can replicate for MASSIVE engagement

Jesse Cannon
Jesse Cannon

Op-Ed

The Easiest FREE Action To 3x Your Streams

Apr 22, 2025

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7 min read

The Easiest FREE Action To 3x Your Streams

If you get a listener, this is step one to keeping them

Jesse Cannon
Jesse Cannon

Subscribers Only

How To Win On Instagram From It's CEO

Apr 17, 2025

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3 min read

How To Win On Instagram From It's CEO

No more guessing, Mosseri just confirmed the whole playbook.

Jesse Cannon
Jesse Cannon

Op-Ed

When To Release "The Song Of The Summer"

Apr 15, 2025

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8 min read

When To Release "The Song Of The Summer"

Did You Just Write The Song Of The Summer? Then You Need To Read This!

Jesse Cannon
Jesse Cannon

Subscribers Only

How Julia Wolf launched to #1 on the Viral 50 after leaving her label.

Apr 10, 2025

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7 min read

How Julia Wolf launched to #1 on the Viral 50 after leaving her label.

Independent Artists, Take Notes...

Jesse Cannon
Jesse Cannon

YouTube Videos

What Major Label Artists Know About Social Media That You Don’t

Apr 8, 2025

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21 min read

What Major Label Artists Know About Social Media That You Don’t

How to steal major label strategies as an independent artist

Jesse Cannon
Jesse Cannon
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Music Marketing Trends by Jesse Cannon

Music Marketing Trends by Jesse Cannon

How Musicians REALLY Get Their Music Heard


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