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YouTube Videos

The most powerful Spotify growth strategy nobody talks about

Feb 25, 2025

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16 min read

The most powerful Spotify growth strategy nobody talks about

Every artist needs a Spotify micro-genre playlist

Jesse Cannon
Jesse Cannon

Subscribers Only

Is Your Music Too Intense?

Feb 20, 2025

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5 min read

Is Your Music Too Intense?

Lil’ Texas Proves That Might Be the Best Thing About It

Jesse Cannon
Jesse Cannon

YouTube Videos

YouTube has a new algorithm and you're missing out

Feb 18, 2025

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26 min read

YouTube has a new algorithm and you're missing out

YouTube is pushing small musicians—here’s how to get in.

Jesse Cannon
Jesse Cannon

Subscribers Only

From 0 to 670K Listeners—How to Convince People You’re Important

Feb 13, 2025

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6 min read

From 0 to 670K Listeners—How to Convince People You’re Important

Vana mastered TikTok’s algorithm and took over Spotify—all from New Zealand.

Jesse Cannon
Jesse Cannon

YouTube Videos

The Real Reason Your Followers Aren't Streaming Your Music

Feb 11, 2025

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12 min read

The Real Reason Your Followers Aren't Streaming Your Music

You're a drug dealer for a mood altering drug. You just don't know it yet.

Jesse Cannon
Jesse Cannon

Subscribers Only

From Working at Chipotle to Winning a GRAMMY

Feb 6, 2025

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5 min read

From Working at Chipotle to Winning a GRAMMY

10 years of work. One creative breakthrough. How Doechii finally found her voice.

Jesse Cannon
Jesse Cannon

Op-Ed

Chappell Roan & How Mu-Anon Hurts Musicians

Feb 4, 2025

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13 min read

Chappell Roan & How Mu-Anon Hurts Musicians

Let's stop focusing on distractions and focus on what really matters

Jesse Cannon
Jesse Cannon

Subscribers Only

You’re Not Posting Enough – Here’s Proof

Jan 30, 2025

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4 min read

You’re Not Posting Enough – Here’s Proof

How Dexter and The Moonrocks Posted 2,500+ TikToks and Skyrocketed to 766K Listeners With Ideas You’re Not Using.

Jesse Cannon
Jesse Cannon
The Future of Music Booking in 2025 You NEED to Know

Jan 28, 2025

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12 min read

The Future of Music Booking in 2025 You NEED to Know

The AI Tool That's Changing How Independent Artists Book Shows

Jesse Cannon
Jesse Cannon

Subscribers Only

The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

Jan 23, 2025

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5 min read

The REAL Reason "Million Dollar Baby" Went Viral (Nobody Expected This)

The Raw Truth Behind 2024's Biggest Breakout Hit:

Jesse Cannon
Jesse Cannon

Music Marketing Strategy

What To Learn From The TikTok Mess

Jan 22, 2025

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5 min read

What To Learn From The TikTok Mess

One Of The Stupidest Incidents In Social Media History Has Lessons To Relearn

Jesse Cannon
Jesse Cannon

Subscribers Only

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Jan 16, 2025

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7 min read

From 1k to 750k Listeners: South Arcade’s Strategy for Blowing Up

Heavy Music Rarely Produces Special Bands Anymore... South Arcade Are The Rare Exception

Jesse Cannon
Jesse Cannon
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Music Marketing Trends by Jesse Cannon

Music Marketing Trends by Jesse Cannon

How Musicians REALLY Get Their Music Heard


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